Posted by: Wandren | October 8, 2009

Guest post on Mountainrunner: Introduction to Using Network Maps in Public Diplomacy

We live in a networked world. Whether known as family, kinship, tribe, village, neighbourhood, community, work place colleagues, or online social network, they are all networks in the sense of being a series of relationships between different individuals.

Social network analysis (SNA) explores the relationship between actors within a network by identifying the points that people “huddle around”. The potential uses of SNA and network mapping are vast. It can be used to plan, develop and evaluate engagement for, among other purposes, public diplomacy and strategic communication.

This piece provides and introduction and demonstrates how it can be used to evaluate interaction on Twitter through the example of Dipnote and Americagov. Read in full


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